Db Journey

Branding for Db Journey's new subdivision Db University. Db University aims to reach the US market through students across the States with bag giveaways/swaps and other events on campuses. The events will vary depending on the school hosting. Db University is versatile in promoting any events on campus or off from concerts, and giveaways, to bag swaps. The University program will promote Db Journey and give an outlet to students on campus to become student ambassadors for the brand.

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Our imagery is key to depicting our brand and who we are. The images we use are stunning landscapes and action shots that intrigue our customers about the products and the brand. To bring in the college/university theme. Graph paper is a common paper used among students. The paper is used for notes from classes. Graph paper, more than lined is also used for math/innovation and creative thinking which is at the core of Db Journey. The graph paper can be used in many ways to hold a consistent look in the identity system.